R
ight
or wrong, in the business world, many decisions are based solely on first impressions. Com-
panies spend thousands, and
even millions, in advertising dollars to make sure your first impres-
sion of them is a good one.
First impressions are just as important in writing. A college admissions officer who’s reading his fortieth essay
of the day will probably
put it down if it begins, “In this essay, I will . . .” If you tell him in the first few sentences
what you
will say in the next dozens, what is his incentive to continue? If you begin a science lab report with the
specifics of an experiment, your teacher will probably give it a poor grade.
Both of these are examples of students who don’t understand the purpose and power of an introduction.
While it can vary slightly from one type of writing
assignment to another, the introduction is a critical part of the
essay, and if it’s not included, it can ruin what might otherwise be a well-written piece.
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