Minutes a day n e w y o r k

3. “Hook” the reader. The introduction should not only get the reader’s attention, but compel him or her to
keep reading. The next section examines some of the many ways to write a successful hook.
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4. Set the tone for the essay. Tone refers to the mood or attitude conveyed through language, particularly
through word choice and sentence structure. Your tone may be personal and informal, serious and formal,
urgent, relaxed, grave, or humorous. In the Frankenstein example, the language is serious and formal, and
it fits the serious subject (supporting examples in the essay include discussions of atomic weapons and
cloning).