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Wa y s   t o   G r a b  Yo u r   R e a d e r ’s  A t t e n t i o n


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Wa y s   t o   G r a b  Yo u r   R e a d e r ’s  A t t e n t i o n
A good hook contains an element of creativity and an awareness of the reader’s needs. It doesn’t simply announce
the subject or thesis, or make generalizations that sound clichéd. Phrases such as one step at a time; no news is good
news; have a nice day; when life gives you lemons, make lemonade; and no guts, no glory are so overused they have
little or no meaning.
The following seven introductory hook strategies offer specific ways to get into your subject and thesis that
arouse a reader’s attention, making your introduction an invitation to read on. These strategies are:

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