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A s k i n g   Q u e s t i o n s
Asking “who, what, where, when, and why” is a formula that journalists, detectives, and researchers use to get a com-
plete story. This technique is particularly useful when you’re choosing an essay topic and when focusing a topic once
you’ve made a selection. There are two sets of questions for taking stock, one suited for an impersonal or research-
type essay, and the other geared toward a personal essay. Unlike some of the other brainstorming techniques, you
should ask questions deliberately, with great thought given to each question. Do not rush or include every idea that
comes to mind. Even if you are being timed, take a moment to give the best answer you can for each question. The
better focused your answers, the more information you will have to use in your essay.
L E S S O N
Brainstorming
Techniques:
The 5 W’s 
and Mapping

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