P
eople learn and process information in many different ways. Some
of us learn best by seeing, oth-
ers
by hearing, and still others by doing. Some of us prefer a
defined structure or framework, while
others think best when there are no constraints. For
those who like structure, the
5 W’s (
who,
what,
where,
when,
why) offer an easy framework for generating ideas. For
visual learners and thinkers, graphic
organ-
ization tools like mapping work best.
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