Mirjalol pr storm ny marathon. Problem definition and its justification

Mirjalol
PR_storm_NY marathon.


Problem definition and its justification

In terms of responsiveness, certainty, awareness, trustworthiness, and empathy, their lack of clarity and communication and blame-placement of the media was a marketing communication issue. Decisions were made too slowly for runners to prepare in advance and avoid any setbacks. Additionally, they disregarded one of the five elements of the communication mix, public relations. They were also unethical, accountable, and reactive to societal needs since they lacked any proactive or reactive damage control procedures or social duty.. The problems caused by the marathon cancellation were brought on by the promoters' reluctance to reply to communications, their lack of sympathy for the distressed participants, and the absence of an apology or any financial details in the letter announcing cancellation. People's impression of the issue changed as a result of the discoveries regarding a second donation, which led them to question the charity's legitimacy As they didn't utilize the media well, the PR team's criticism of the media had a detrimental impact on their reputation. When it comes to social responsibility and damage control strategies, they failed to take initiative, reply to questions, and demonstrate empathy for a community. Due to communication and public relations missteps and a wave of unfavorable public response, the marathon was postponed two days before it was scheduled to start

.Alternative solutions

1.Announcing that no fee is required for following 2013 marathon

Pros: potential customers, develop trust ,increase reputation, positive image

Cons:, not much profit, some financial difficulties ,less charity

2. Direct marketing, which involves contacting each person by email with apology massage and explanation in details and making them feel important by this and cared for by the organization, is the key to solving this issue.

Pros: positive image that they care about people not money, positive opinions.
Cons: time consuming,

3.Refunding the fees of 2012

Pros: service recovery ,positive word of mouth, positive attitude and perception towards

Cons: Crisis ,Cut employees , some financial difficulties

4. To apologize for a past mistake, post a message on a website or use media to reach as many people as possible. Offering discounts or compensation may be helpful.

Pros: earn trust, ,service recovery, loyal customers, more runners next session. Cons: extra expanses ,too much work

Recommendation


I believe that solution 4 will have the greatest impact on the issue because by using the media to apologize, they were able to correct their error of blaming the media, and by giving people discounts or compensation, they were able to satisfy demands from the public that they had anticipated receiving but had not received. By doing this, they will be able to gain the public's trust again and, at the very least, meet their satisfaction ( which is a way better in their case) while also repairing their reputation in the eyes of the media.