I think older people probably won’t enjoy these kinds of advertisements
because they tend to prefer more informative,
serious kind of ads,
whereas the younger generation seems to be amused about this kind
of advertisement. Since I’m young, I’ll always remember this ad
because it made me laugh a lot.
PART 3
1. What makes an advertisement effective?
Answer: There are a number of facts that makes an advertisement effective.
To begin with, the advertisement on a particular product has to be absolutely
relevant and specific on its message while also describing at the same time
what exactly set the product apart from others in terms of its benefits.
Besides, for an advertisement to be effective, the language or the wording has
to be unique to the target audience, based on their age, gender, race, culture,
religion and geographic location. Finally, the advertisement should include a
clear “call for action” such as asking to buy the product or contact.
2. What is the purpose of advertising?
Answer: For
a given market segment, there are six main purposes of an
advertisement, which include informing the consumers about a certain product
and convince customers, changing the belief about a certain brand, enhance
the
image of the company, point out and create a need for products or
services, generating new direct sales and
announce new products and
programs. Some advertisements may also want to demonstrate new uses for
established products and send a reminder to use an existing product.
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