Netflix swot analysis

ISMA, University of Information Systems Management
SWOT Analysis of
Theme:
Done by Davronbek Ruzimatov
Fergana 2023
Business English
ISMA
ANNO 1994

Company’s Name	Netflix, Inc.
Company’s Former Names	Kibble
CEO	Reed Hastings, Ted Sarandos (co-CEO)
Company Type	Public
Year Founded	1997
Number of Employees	8600 (2019)
Annual Revenue	US$ 20.15 billion
Founder	Reed Hastings, Marc Randolph
Area Served	Worldwide (excluding North Korea, Mainland China, Syria, Crimea)
Headquarters	Los Gatos, California, US
Operating Income	US$ 2.604 billion (2019)

1997	Foundation of Netflix in Scott Valley, California
1998	Netflix launches its first website with 925 titles
1999	Netflix launches monthly subscription
2002	Netflix went public
2003	Netflix reaches 1 million subscribers
2008	Netflix expands streaming service to the international market, First Canada
2011	Netflix streaming service in Brazil, Argentina, Uruguay, Paraguay, Peru, Ecuador, Mexico, Central America
2012	Netflix available in Europe, UK, Ireland
2013	Streaming of House of Cards, the First Netflix original
2015	Netflix in Japan
2016	Partnership with Unison, Netflix introduces the offline playback feature

 Introduction to Netflix
For the Netflix SWOT analysis, having a basic introduction to the company is essential. As one of the top-rated streaming service providers, Netflix exceeds the count of 193 million paid customers. It is currently available in more than 190 countries and is deemed one of the most successful streaming platforms globally. It offers the customers a streaming service to enjoy films, documentaries, and original series without commercials.
SWOT Analysis of Netflix
Netflix SWOT analysis discusses Netflix's strengths and weaknesses, figuring out its future expansion strategies, considering the current market’s opportunities and threats. As one of the world's top streaming companies, it has several strengths. The company can use the opportunities to negate market threats on the business to continue its growth.
Strength:
As an essential component of SWOT, a company's strength is its asset to plan its expansion. Netflix has several strengths that make them one of the top streaming services:

• Netflix has a strong brand reputation and has become a household name by substituting some top-rated television programs. The company has also shown exponential growth in recent years.
• Netflix has a global presence and is affordable to many Southeast Asian countries. It has given them an advantage in the continually changing market scenario.
• Netflix's original movies and TV shows offer ample opportunities to budding filmmakers. The audience enjoys the mode of the content presented by the platform as their original content.
• The company has high adaptability. Netflix continually modifies its service, based on the market and the viewers' choice. It is the reason Netflix is currently high on demand.