New Media meets New Luxury Jaguar & Land Rover

• New Media meets New Luxury

• Jaguar & Land Rover –

• Reinventing the Rules

• Mike O’Driscoll

Land Rover – The Spirit of Adventure

Jaguar – New Fashioned Luxury

Media Trends & The Luxury Marketplace

Final thoughts

• New media channels have changed the game

• Exciting opportunities for our brands to engage and intrigue

• Imagination & innovation demanded

• Emotional engagement essential

• Manage or be managed!

• The best brands are media stars in their own right