Nike Just do it nike…
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NIKE COMPANY
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NikeJust do itNIKE…Launched firstCreated by
Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile.Nike is one of the world's largest suppliers of athletic shoes and apparel. As of 2020, it held approximately 27% of the global athletic footwear market share.Nike is one of the world's largest suppliers of athletic shoes and apparel. As of 2020, it held approximately 27% of the global athletic footwear market share.Nike offers a wide range of products for various sports and activities, including running, basketball, soccer, golf, and more. It also collaborates with renowned athletes and designers to create limited-edition collections and signature lines.
Nike has established partnerships with numerous high-profile athletes across different sports, including Michael Jordan, Serena Williams, Cristiano Ronaldo, LeBron James, and many others. These collaborations help promote the brand's products and enhance its reputation.
The "Just Do It" slogan came to mind during a marketing meeting in 1988 when Nike's ad agency was trying to develop a campaign that resonated with consumers' aspirations. Advertising executive Dan Wieden reportedly said, "You Nike guys, you just do it," which inspired the slogan and captured the essence of Nike's brand philosophy.
Nike has consistently demonstrated strong financial performance. In fiscal year 2021, their revenue reached $44.5 billion, and $37.4 billion for the year of 2020, showcasing their market strength and consumer demand for their products.
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