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partners, and to pursue partnerships across borders (Pénin
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20140325-The-Open-Innovation-Model
partners, and to pursue partnerships across borders (Pénin et al. 2011). More particularly, they ((+3ƫü.)/ƫ0+ƫ.!0!ƫ!û!0%2!ƫ/5/0!)/ƫ0+ƫ%*2+(2!ƫ+.ƫė +'Ęƫ!40!.*(ƫ+((+.0+./ƫ%*ƫ0$!%.ƫ internal processes. In addition, advancements in ICT and connectivity have given rise to totally new approaches like crowdsourcing, innovation competitions and challenges, and prizes (Wallin & Von Krogh 2010). Q Increasing tradability of intellectual property rights $/ƫ/%),(%ü! ƫ0$!ƫ!4,(+%00%+*ƫ* ƫ sharing of knowledge and investments in innovation (Granstrand 2011). Firms can more easily “transfer” knowledge and rights to use their inventions. As in the past, patents are used to protect innovations and to secure freedom to operate (FTO). Increasingly, they are also THE OPEN INNOVATION MODEL ICC INNOVATION AND INTELLECTUAL PROPERTY SERIES 11 viewed as being more than mere protection methods. They are strategic assets, supporting +10ġ(%!*/%*#ƫ* ƫ0$!ƫ/5/0!)%ƫ+))!.%(%60%+*ƫ+"ƫ%*0!.*(ƫ!4,!.0%/!ƫ+10/% !ƫ+"ƫ0$!ƫü.)ƫ (Gassmann 2010). Whereas, under the old innovation model, unused outputs from the R&D process were written off as a cost of doing business, they can now be sold or monetized through licensing. IP protection and licensing strategies can also be used to prevent exclusive ,,.+,.%0%+*ƫ+"ƫ/,!%üƫ+10+)!/ƫ+"ƫ+((+.0%2!ƫ!û+.0/Čƫ3$%(!ƫ,.+2% %*#ƫ!//ƫ0+ƫ +),(!)!*0.5ƫ%**+20%+*/ƫ"+.ƫ)101(ƫ!*!ü0Čƫ/1$ƫ/ƫ%*ƫ0$!ƫ/!ƫ+"ƫ/+)!ƫ+,!*ƫ/+1.!ƫ software development (Lippoldt & Stryszowski 2009). Q The growth in private venture capital makes it easier to create start-ups, increasing 0$!ƫ0!* !*5ƫ+"ƫ%* %2% 1(/ƫ0+ƫ!/0(%/$ƫü.)/ƫ0+ƫ+))!.%(%6!ƫ%*2!*0%+*/ƫ+.%#%*0%*#ƫ%*ƫ !*0!.,.%/!/ƫ+.ƫ.!/!.$ƫ!*0.!/ƫĨ!.6+#ƫĂĀĀĉĩċƫ)((ƫü.)/ƫ.!ƫ(%'!(5ƫ0+ƫ+2!.+)!ƫ/%6!ġ related liability by opening up their innovation process and partnering, particularly during the commercialization stage (Enkel et al. 2010). Evidence indicates that one factor in the success of the “born globals”, a class of SMEs that are quickly active on the international stage, is their ability to leverage their intellectual assets in order to engage in successful collaborations (Enkel et al. 2010). Download 0.56 Mb. Do'stlaringiz bilan baham: |
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