O’rta maxsus kasb-hunar ta’limi markazi

Metod qo’llanmasi va ko’rsatmasi.

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Lesson -2

Text: Market and Trade Grammar: Would, should and used to. To do exercises.

MARKETING AND TRADE

“Marketing” is an English word and it means “been engaged with market”.

Marketing is a complex of economical relations which is directed to knowing rules of market, adapting to it, influencing on it, achieving the intercommunication of the producers of goods and customers.

The main reason of arising of marketing is increasing of the production amount, appearance of new branches, increasing the types of goods and arising of the problems of selling the goods among the businessmen.

It is necessary to point out the following main directions of learning the market thorophly:

1. 
   to learn the demand;
   
2. 
   to determine the structure of market;
   
3. 
   to learn the goods;
   
4. 
   to organize the conditions of competition;
   
5. 
   to analyse the methods and forms of sale;
   

Any firm must choose the strategy of marketing itself in order to act effectively in the economy and get its aim.

The strategy of marketing is worked out on based of investigating the market and marking the perspective, learning the goods and consumers.

The main stages of the system of marketing are the folllowing:

1. 
   Determination of demand.
   
2. 
   Satisfaction of demand.
   
3. 
   Renewal of demand.
   

Marketing is based on some rules: taking into consideration producing of goods and possibilities of enterprises, satisfying the demand of the customers, buying the goods in the planned market at the fixed time and arranged volume.

Marketing is not only the means of satifying the demand, but is also directed to increasing the perspective of production.