Our Common Humanity in the Information Age. Principles and Values for Development

Alain Lemieux, President, XL Generation Foundation and World Sports Alliance 
(WSA)
Alain Lemieux is the President of the XL Generation Foundation and the World Sports 
Alliance (WSA), a public private partnership in support of the United Nations 

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Annexes | 189
Millennium Development Goals (MDGs). The WSA initiative presented by XL 
Generation Foundation was launched at the 2006 High Level Segment of United Nations 
Economic and Social Council.
Alain Lemieux is the creator and developer of the XL Turf product concept. He was the 
President and CEO of XL Generation AG, a Swiss corporation dedicated to the 
distribution and marketing of all the XL Turf Product Lines, which he resigned to 
dedicate his time for the World Sports Alliance.
Lemieux has various career stints that combine both technology and business ventures in 
the sport synthetic turf surface market. In 1987, he launched his own recycled rubber mat 
company where he developed, in conjunction with top Quebec golfing professionals, a 
special practice and teaching mat under the name of Pro mat, for golf teachers.
In 1990, he became President of Top Golf Inc. a company dedicated to conception and 
manufacturing of a new generation of miniature golf. He established a joint venture in 
1992 with Siemens Electric Limited to develop an automated computerized golf green 
product.
In 1998, he founded Nu Green surfaces, a company dedicated to R & D for the use of 
molded Expanded Polypropylene in sheet as an under pad for all different floor surfaces 
in sport, residential and roofing. He joined XL Generation A G, based in Zug, 
Switzerland, as a president & CEO, to take XL product lines to a new height of 
international success and recognition. Mr. Lemieux who is a Canadian citizen, graduated 
in Business Administration at Sherbrooke University in 1982. He was awa rded the Medal 
of Annapurna for act of courage in 1975, from Canadian Governor General Jules Leger.