Plan: Introduction

Conclusion

As the general aim of publicistic is to exert a constant and deep influence on public opin­ion, to convince the reader or the listener that the interpretation given by the writer or the speaker is the only correct one and to cause him to accept the point of view expressed in the speech, essay or article not merely through logical argumentation but through emotional appeal as well, t considers a special attention of researchers. This brain-washing function is most effective in oratory, for here the most powerful instrument of persuasion, the human voice, is brought into play.

Due to its characteristic combination of logical argumentation and emotional appeal, publicistic style has features in common with the style of scientific prose, on the one hand, and that of emotive prose, on. The other. Its coherent and logical syntactical structure, with an expanded system of connectives and its careful paragraphing, makes it similar to scientific prose. Its emotional appeal is generally achieved by the use of words with emotive meaning, the use of imagery and other stylistic devices as in emotive prose; but the stylistic devices used in publicistic style are not fresh or genuine.- The individual element essential to the belles-lettres style is, as a rule, little in evidence here. This is in keeping with the general character of the style.
Further, publicistic style is characterized by brevity of expression. In some varieties of this style it becomes a leading feature, an important linguistic means. In essays brevity sometimes becomes epigrammatic.
In today’s world this method of presenting ideas of people of different categories (politician, businessmen, sportsmen, representatives of different cultural issues), that is to say publicistic style play one of the crucial roles in the proceed of globalization. While making a presentation, either oral or writing, many thing should be taken into consideration. One must not forget that the material issued with one purpose may be interpreted with some other intensions.
The manner of presenting ideas, however, brings this style closer to that of belles-lettres, in this case to emotive prose, as it is to a certain extent individual. Naturally, of course, essays and speeches have greater individuality than newspaper or magazine articles where the individual element is generally toned down and limited by the requirements of the style,