Plan: The definition of customer service

Know What Customers Expect From You
This list from Forbes of ten things customers expect (like money-back guarantees on everything, no shipping or hidden fees, and omnichannel integration) highlights the importance of getting customer service right—every time. If you want to build a better reputation and boost conversion rates, follow the example of e-tailers that excel in customer service, like Amazon.
Yes, Amazon is an online retail giant now, but they didn’t start out that way and without top-notch customer service (among other things) they never would have realized such success. Amazon offers free shipping (standard or with Prime Service, which is an add-on revenue stream) and a variety of affordable paid shipping services. They work hard to make sure their content is accurate and error free, and they guarantee returns. Incorporate these essentials into your customer service plan and, if possible, take it up a notch by offering extended call center hours and bilingual support staff.
Reaping the Benefits
The Internet empowers consumers to voice their approval (or disapproval) for the brands they encounter every day. When you pursue excellence in customer service, you position yourself to excel in the marketplace. Engage your audience on social media, invite your followers to a live Periscope event, conduct surveys along the consumer’s buying journey to gain insights into what your company is doing right and where you can make changes to improve the experience. Whether you use a suggestion box on your website, encourage online reviews, conduct exit polls or monitor social media platforms to gather feedback—listen. Social proof always increases conversion rate potential.
When you operate a transparent company that focuses on creating “magic moments” for your customers, they will share their experiences, expanding your reach and driving higher conversion rates. Give your customers what they need and expect, and then go one step further.
After you build a fully-functioning website and put these tips into action to get your business on the path toward achieving superior customer service, contact Bluehost to discuss web hosting services that will make sure your online customers can reach you from anywhere, anytime, on any device.