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participates in the free exchange of spiri-
tual values and, ultimately, it enriches the 
world literature and culture as a whole.
Goethe’s works were an important step 
towards rapprochement and interaction of 
the cultural worlds of the East and West.
Использованная литература
1.  Аветисян В.А. Николай Констатнтино-
вич Рерих и Иоганн Вольфганг Гете. 
Общность целостного восприятия ми-
роздания.lib.isr.su
2.  Гете Гарбу Шарк Девони.Т. 2010, 564
3.  Гёте И.В. Западно-Восточный Диван. 
М. Наука. 1988
4.  Аветисян В.А. Николай Константино-
вич Рерих. «Иоганн Вольфганг   Гёте, 
общность целостного восприятия ми-
роздания»
5.  Гете И.В. Изб. Соч. Т.2. Фауст.М.1985.75
6.  Мухаммад ал Джавади, Ала Хавомиш 
ал-адаб. Гете ва-алам ал-араби.Ал-
Кахира.2003.320
7.  Cathorina Mommsen. Goethe and the 
Arab world. Alexandric University 
Press.1966.78


  77 
PHILOLOGY,  SOCIOLOGY AND CULTUROLOGY №14
As we know that technology innova-
tion is the process through which new (or 
improved) technologies are developed 
and brought into widespread use. In the 
simplest formulation, innovation can be 
thought of as being composed of research, 
development, demonstration, and de-
ployment, although it is abundantly clear 
that innovation is not a linear process – 
there are various interconnections and 
feedback loops between these stages, and 
often even the stages themselves cannot 
be trivially disaggregated. Innovation in-
volves the involvement of a range of or-
ganizations and personnel (laboratories, 
firms, financing organizations, etc.), with 
different institutional arrangements un-
derpinning the development and deploy-
ment of different kinds of technologies; 
contextual factors such as government 
policies also significantly shape the inno-
vation process. In the energy area, tech-
nology innovation has helped expand 
energy supplies through improved explo-
ration and recovery techniques, increased 
efficiency of energy conversion and end-
use, improved availability and quality of 
energy services, and reduced environ-
mental impacts of energy extraction, con-
version, and use. Most energy innovation 
is driven by the marketplace, although 
given the public goods nature of energy 
services (and reducing their environmen-
tal impacts), governments invest signifi-
cantly in energy research and develop-
ment programs as well as demonstration 
and early deployment of selected energy 
technologies. Still, most investments in 
energy innovation are targeted towards 
technologies with clear commercial ap-
plications and financial returns, with only 
marginal investments (at least in relation 

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