Preparing for the future customers satisfactions
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- The need to increase customer satisfaction
Preparing for the future customers satisfactions Content
Definition Customer — a person (natural or legal) interested in the performance of work by the contractor, the provision of services to them or the purchase from the seller of any product (in a broad sense). Sometimes it is assumed ordering, but not necessarily. Definition Satisfaction – a satisfactory reply to a complaint, or a satisfactory solution to a problem The concept of customer satisfaction. The need to increase customer satisfaction:
Remember that it is much cheaper to keep one existing customer than to attract one new one. Remember that customers are the best marketing tool. They have closer contact with potential customers than any seller. Understanding customer perceived value
VS. Interpreting customer satisfaction Satisfaction:
Monitoring satisfaction Measure satisfaction:
Defining product and service quality
Using customer relationship management One-to-one marketing
Attracting and retaining customers
ASK: Am I spending more trying to run after this lost customer than what he can actually contribute to my profits? Conclusion:
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