Customer is King Customer is King - We are all in the business of satisfying customers
- Companies must involve all colleagues totally
- Customer satisfaction has to be the main criterion of any business or authority
- The customer is the most important asset of any enterprise
- Like colleagues they must be
INFORMED ENGAGED EMPOWERED
Customer satisfaction
Communication
Innovation
Benefits and Solutions
People
Customer is King
Quality
Communication
Innovation
Market Place
Does it work?
Value
People People - Customers are people
- Companies are people
- Therefore relationships can be developed around:
- Experience
- Knowledge
- Availability
- Delivery of after sales service
- Other users’ opinions
Test your product or service, from a customer’s perspective!
Customer satisfaction
Communication
Innovation
Benefits and Solutions
People
Customer is King
Quality
Communication
Innovation
Market Place
Does it work?
Value
Customers want Benefits and Solutions - Customer satisfaction is about problem solving and enabling achievement
- What does your product or service really deliver?
Starbucks doesn’t sell expensive coffee.
Starbucks solves the problem of where to find a comfortable, relaxing, sociable environment, where you can enjoy 40 minutes of friendly conversation with friends....priceless!
Customer satisfaction
Communication
Innovation
Benefits and Solutions
People
Customer is King
Quality
Communication
Innovation
Market Place
Does it work?
Value
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