Pricing with market power review questions


Electric utilities often practice second-degree price discrimination. Why might this


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3. Electric utilities often practice second-degree price discrimination. Why might this 
improve consumer welfare? 
Consumer surplus is higher under block pricing than under monopoly pricing because 
more output is produced. For example, assume there are two prices P
1
and P
2
, with P
1
greater than P
2
. Customers with reservation prices above P
1
pay P
1
, capturing surplus 
equal to the area bounded by the demand curve and P
1
. This also would occur with 
monopoly pricing. Under block pricing, customers with reservation prices between P
1
and P
2
capture surplus equal to the area bounded by the demand curve, the difference 
between P
1
and P
2
, and the difference between Q
1
and Q
2
. This quantity is greater 
than the surplus captured under monopoly, hence block pricing, under these 
assumptions, improves consumer welfare. 


Chapter 11: Pricing with Market Power 
161
Price
Quantity
P
1
P
2
Q
1
Q
2
Consumer Surplus
D
Figure 11.3 
4. Give some examples of third-degree price discrimination. Can third-degree price 
discrimination be effective if the different groups of consumers have different levels of 
demand but the same price elasticities? 
To engage in third-degree price discrimination, the producer must separate customers 
into distinct markets (sorting) and prevent the reselling of the product from customers 
in one market to customers in another market (arbitrage). While examples in this 
chapter stress the techniques for separating customers, there are also techniques for 
preventing resale. For example, airlines restrict the use of their tickets by printing the 
name of the passenger on the ticket. Other examples include dividing markets by age 
and gender, e.g., charging different prices for movie tickets to different age groups. If 
customers in the separate markets have the same price elasticities, then from equation 
11.2 we know that the prices are the same in all markets. While the producer can 
effectively separate the markets, there is little profit incentive to do so. 

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