Product Marketing Strategy of Rolex

When it comes to the luxurious watch brand, Rolex is the first to cross our minds. The very prominent watchmaker brand, established in Switzerland and founded by Hans Wilsdorf in 1905.
Rolex got its shine when the company came up with the first-ever waterproof watch, in the year 1926. Rolex has always been very innovative and prosperous with its designs and features. The brand has always been up for competition and is quite front in the matches of luxurious watches.
With its luxury and styling, Rolex may seem like an extremely expensive watch brand, right? Well, suiting its fame and image, you'll probably guess right on it. The most expensive watch that Rolex ever sold in the history of its establishment was Paul Newman's Rolex Daytona with a cost price of $17.8 million. Pretty expensive, right?
Rolex functions on the funds raised by the Hans Wilsdorf Foundation trust. The profits and revenue generated by the brand go to the company and its people. Rolex does not disclose any of its profit results and neither pays the corporate tax.
Nonetheless, the company has a very strong market position and with this, we will be discussing the marketing strategies of Rolex in this article. Let's get started!
Product Marketing Strategy of Rolex
Rolex categorizes its products collections into distinct parts - Oyster collection and Cellini collection. All these categories offer different styles and elegance. With oysters, you will find a watch of prestige with around 20 different models. These products are created with the best raw materials and gathered with great scrupulous compassion on their details.
Rolex puts great effort and attention towards the quality of its products and manufacturing. The brand is widely known for its premium quality watches.
Rolex watches are designed in a way to add shining touchup to your look. The brand is extraordinary with its innovative design and waterproof feature. Its wrist watch comes with features where date and time change automatically. Rolex manufacturers are extremely accurate and innovative and that's what keeps it in a strong position in the market.