Product Marketing Strategy of Rolex

Pricing Strategy of Rolex
With its luxurious and expensive image, its prices are also alike. Rolex offers its products in a wide pricing range, starting from 5,000 dollars to beyond millions. The pricing of Rolex watches is entirely based on the materials and model they used in the product.
Rolex's watches are very crafty as well as elegant, made by professional skilled workers. Its watch collection is exclusive and made for people of high society.
Although Rolex does not offer any kind of discount or sales to its customers, its marketing strategy is based on the manufacturing of the product. Rolex sells its products based on its mechanism of perfection and usage of distinct stones and metals.
Campaigning Strategy of Rolex
Rolex has always been pretty enthusiastic with its campaign for the products. The company manages social media pages on Facebook, Instagram, YouTube, and others to reach out to a large audience with potential.
In fact, the company has designed its logo in such a manner that it conveys the message of Rolex royalty as well as exotic nature which are clearly seen in its watches.
Promotional Marketing Strategies of Rolex
In order to enhance sales, promotion is more of a necessity. It conveys what features and uniqueness a product carries to its customers. Promotion strategies are very necessary to reach the customers and make them familiar with the company's products. Rolex works on its promotion strategy by defining the class it belongs to. It is promoted as a lifestyle necessity rather than as a brand.

Hashamatli soatlar brendi haqida gap ketganda, Rolex birinchi bo'lib xayolimizga keladi. Shveytsariyada tashkil etilgan va 1905 yilda Hans Wilsdorf tomonidan asos solingan juda mashhur soat ishlab chiqaruvchi brend.

Rolex kompaniyasi 1926 yilda birinchi suv o'tkazmaydigan soatni ishlab chiqarganida o'zining yorqinligini oldi. Rolex har doim o'zining dizayni va xususiyatlari bilan juda innovatsion va gullab-yashnagan. Brend har doim raqobatda bo'lgan va hashamatli soatlar o'yinlarida ancha oldinda.
Hashamati va uslubi bilan Rolex juda qimmat soat brendidek tuyulishi mumkin, shunday emasmi? Xo'sh, uning shon-shuhratiga va imidjiga mos kelsa, ehtimol siz buni to'g'ri taxmin qilasiz. Rolex o'zining ta'sis tarixida sotilgan eng qimmat soati Pol Nyumanning Rolex Daytona soati bo'lib, uning narxi 17,8 million dollarni tashkil etadi. Juda qimmat, to'g'rimi?
Rolex Hans Vilsdorf jamg'armasi trasti tomonidan to'plangan mablag'lar asosida ishlaydi. Brend tomonidan ishlab chiqarilgan foyda va daromad kompaniya va uning xodimlariga tushadi. Rolex hech qanday foyda natijalarini oshkor qilmaydi va korporativ soliqni to'lamaydi.
Shunga qaramay, kompaniya juda kuchli bozor pozitsiyasiga ega va shu bilan biz ushbu maqolada Rolex marketing strategiyalarini muhokama qilamiz. Qani boshladik!