Product research areas

price tests do not always lead to price decreases.
Example
In one of the research projects PMR team accompanied a company from the tourist industry in the process of a new offer launch. The biggest challenge preceding portfolio expansion was the assessment of price sensitivity of customers from various countries using various currencies. Price tests made it possible to create a consistent pricing strategy that was adjusted to the specificity of each researched customer group. And this – in combination with the improvement of offer parameters as such – resulted in the development of a very favourable and interfering tourist offer for customers.

3. Do exercise № 2 from vocabulary.

Complete these collocations relating to IT hardware and services with the words in the box.

Vocabulary 2

1. 
   Internet
   
2. 
   Card
   
3. 
   USB
   
4. 
   Training
   
5. 
   Spare
   
6. 
   Battery
   
7. 
   Purchase
   
8. 
   Technical
   
9. 
   Memory
   
10. 
    Software
    
11. 
    extended