Product research areas

IT costs

1. 
   Give some information Product Research Areas.
   

Product research areas
Below we present sample questions posed by companies in the course of offer design and development to which product research may provide answers:
 Is there a need for a new product on the market? If “yes”, what features should it possess, how can it stand out from the already available offer and who will be interested in it?
 Does a given product meet all key consumer expectations? If “not”, what could be changed to make it respond to recipients’ expectations more?
 How is the product utilized? Does it, for example, have functionalities that are not used? If “yes” then why and what can be done about it?
 What drives the purchase of a given product? What really makes a difference for people making purchasing decisions?
 Is the product considered attractive in comparison with other competitive and substitute products on the market? If “not”, in the development of which features one should invest?
 Are promotional actions (packaging, logo, visual elements, catchphrases, advertising campaigns) effective and well-perceived by recipients? If “not”, which from the considered ideas should be implemented?
Example
One of the product research types is functionality testing. Just like all other types of consumer research, also this one plays a significant role in both, the B2C as well as B2B channel. Its value has been proven, among other things, by one of the projects conducted by PMR for a producer of medical equipment.
Creative sessions conducted together with medical personnel helped to obtain detailed information, e.g. with respect to the methods of using disposable equipment. Yet, what proved to be equally important was the fact that research participants together with a professional drawer prepared a draft of an ideal device that would fulfil all their needs. As a result, an ideal device could be introduced for sale in medical equipment stores.

2. 
   See how PMR can help you?
   

PMR for a new diary product dedicated to lactose-intolerant consumers. In the course of in-depth interviews PMR researchers identified taste, packaging and marketing concepts that were best suited to the preferences of customers. As a result, it was possible to introduce an offer that meets all key expectations of that narrow, yet demanding group of customers.