price tests do not always lead to price decreases.
Example
In one of the research projects PMR team accompanied a company from the tourist industry in the process of a new offer launch. The biggest challenge preceding portfolio expansion was the assessment of price sensitivity of customers from various countries using various currencies. Price tests made it possible to create a consistent pricing strategy that was adjusted to the specificity of each researched customer group. And this – in combination with the improvement of offer parameters as such – resulted in the development of a very favourable and interfering tourist offer for customers.
3. Do exercise № 2 from vocabulary.
Complete these collocations relating to IT hardware and services with the words in the box.
Vocabulary 2
Internet
Card
USB
Training
Spare
Battery
Purchase
Technical
Memory
Software
extended
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