Product research areas


price tests do not always lead to price decreases. Example


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IT costs

price tests do not always lead to price decreases.
Example
In one of the research projects PMR team accompanied a company from the tourist industry in the process of a new offer launch. The biggest challenge preceding portfolio expansion was the assessment of price sensitivity of customers from various countries using various currencies. Price tests made it possible to create a consistent pricing strategy that was adjusted to the specificity of each researched customer group. And this – in combination with the improvement of offer parameters as such – resulted in the development of a very favourable and interfering tourist offer for customers.

3. Do exercise № 2 from vocabulary.


Complete these collocations relating to IT hardware and services with the words in the box.

Vocabulary 2

  1. Internet

  2. Card

  3. USB

  4. Training

  5. Spare

  6. Battery

  7. Purchase

  8. Technical

  9. Memory

  10. Software

  11. extended

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