Providing information about business issues

Mass Market Advantages[edit]

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  Mass Marketing is the degree and cost-proficiency of advertising on a bigger scale compared to smaller business Marketing systems.
  
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  Increases brand awareness
  
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  Power to control the Market (scare future competitors away)
  

Mass Market Disadvantages[edit]

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  Will leave smaller companies more vulnerable
  
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  Always changing consumer Market
  

The Decline[edit]
“Technology has enabled consumers to skip over these mass-market models. Amazon and Google allow them to quickly and easily search out specific products that speak to them.”^[52] People are not associating or committing to a certain brand, rather, whatever is more convenient for them when looking at quality, price, and availability.
When looking at mass market, we can include television as a contributor. TV shows are made to appeal to whoever wants to tune in and to however many people that attention brings. There has been a significant fall off in the number of viewers that the biggest TV shows are pulling in as opposed to 25 or so years prior. This decrease is largely attributed to the presence of social media and self-published apps and streaming services like Netflix, Hulu, HBO, etc. "Oprah, at her height, had 48 million viewers per week. Now, the biggest daytime TV stars, like Ellen DeGeneres or Dr. Phil, draw less than one-tenth of that per week."^[52] Daytime television will never capture that big of an audience ever again based on the number of different options people have at their disposal today. This is one of the many instances where mass market is becoming obsolete.