Theme: THE ROLE OF PUBLIC RELATIONS IN ORGANIZATION Students: Toshtemirov Azizbek Khusanboev bahtishodbek Shukhratov Jafarkhon - Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. Its primary goals are to disseminate important company news or events, maintain a brand image, and put a positive spin on negative events to minimize their fallout. PR may occur in the form of a company press release, news conference, interviews with journalists, social media posting, or other venues.
Public relations in organizations in term of work quality means assist to organization management in achieving organizational goals, believe to the transparency affairs and accountability, respect citizens' rights, identify duties and responsibilities of government, the right control of people to the work and the right people in criticize and evaluate programs and practices of the organization Role of PR in an organization The role of PR in an organization is immense and wider scope, which includes: - Prepare feedback from public and decide the areas of improvement in organization
- image and reputation of company in different magazines and articles in media and its publications
- Evaluate and monitor media tools for public views and comments regarding company and its reputation
- PR is also a part of marketing communication which involves in advertising direct sales and promotions
Functions associated with pr Role of community relations - Community relations refer to those activities which bridge the gap between company and community The main goal is to improve image and reputation of organization in any community
Financial relations - Financial relations provide information to the investors and stakeholders. It communicates with all types of groups and individuals for accurate operation of business. These activities enhance goodwill and image of organization
Employee relations - Employee relations provide information to the investors and stakeholders. It communicates with all types of groups and individuals for ACCURATE OPERATION OF BUSINESS. THESE ACTIVITIES ENHANCE GOODWILL AND IMAGE OF ORGANIZATION
GOVERNMENT AND POLITICAL RELATIONS - GOVERNMENT RELATIONS DEFINE INFLUENCE FOR POLICYMAKING AND DIFFERENT LEGISLATION FOR THE BETTERMENT OF ORGANIZATION.
CONCLUSION - Pr is the basic of firm relationship between public and organization. The strong bonding of the companies and customers is the key goal of Public relations.
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