Q/A session for the last lecture

Q/A session for the last lecture

1. 
   What is the marketing research system and describe it
   
2. 
   Are there steps of marketing research?
   
3. 
   The organization's internal information reporting system is
   
4. 
   The organization's external information reporting system is
   
5. 
   What is study of competitors and what kind of criterias do you use
   
6. 
   What is included in the Marketing Mix . Give an example.
   
7. 
   Do you know primary and secondary information
   
8. 
   Strategic planning and tactic planning describe them
   
9. 
   What types of marketing are there
   
10. 
    Why information is necessary during the marketing research
    
11. 
    What is objectives of marketing research
    
12. 
    What kind of sources of marketing research?
    
13. 
    What are the main functions of marketing research?
    
14. 
    Elements of marketing research?
    
15. 
    Is marketing research advantageous and what are they?
    

Q/A session for the last lecture

1. 
   What is the marketing research system and describe it
   
2. 
   Are there steps of marketing research?
   
3. 
   The organization's internal information reporting system is
   
4. 
   The organization's external information reporting system is
   
5. 
   What is study of competitors and what kind of criterias do you use
   
6. 
   What is included in the Marketing Mix . Give an example.
   
7. 
   Do you know primary and secondary information
   
8. 
   Strategic planning and tactic planning describe them
   
9. 
   What types of marketing are there
   
10. 
    Why information is necessary during the marketing research
    
11. 
    What is objectives of marketing research
    
12. 
    What kind of sources of marketing research?
    
13. 
    What are the main functions of marketing research?
    
14. 
    Elements of marketing research?
    
15. 
    Is marketing research advantageous and what are they?
    

Case situation
70-yillarda burger olamida tanho bo’lgan McDonald’s ga qarshi o’zining strategiyasi bilan birinchi bo’lib Burger King maydonga chiqdi. Tamaddixonalari bilan lider bo’lgan McDonald’s ning zaif tomonlari o’rganilib chiqildi. Gap shundaki, unig kuchli tomoni – gamburgerlarining bir xillikdaligi va arzonligi edi. Yoki bo’lmasa assortimentining eng cho’qqisi hisoblanmish “Big Mack” reklamasida aytilganidek: “Ikki qavatli haqiqiy mol go’shti bo’laklari, maxsus sous, salat, pishloq, tuzlangan bodiring, piyoz hamda kunjutli bulochka”. Umuman olganda bu huddi sizning og’zingiz to’la holatdagidek talaffuz qilingandek edi:” Ikki qavatli haqiqiy mol go’shti bo’laklari maxsus sous, salat, pishloq, tuzlangan bodiring, piyoz hamda kunjutli bulochka”.
Ushbu kuchli hususiyatning zaif tomoni qayerda? 70-yillarning boshida Burger King ana shu zaiflakka asoslangan o’z strategiyasi bilan chiqdi. Fikringizcha u qanday strategiya edi?
Korxonalar qo’llagan strategiyalarnini izohlang va afzallik va zarar tomonlarini sanab bering.


Case situation

70-yillarda burger olamida tanho bo’lgan McDonald’s ga qarshi o’zining strategiyasi bilan birinchi bo’lib Burger King maydonga chiqdi. Tamaddixonalari bilan lider bo’lgan McDonald’s ning zaif tomonlari o’rganilib chiqildi. Gap shundaki, unig kuchli tomoni – gamburgerlarining bir xillikdaligi va arzonligi edi. Yoki bo’lmasa assortimentining eng cho’qqisi hisoblanmish “Big Mack” reklamasida aytilganidek: “Ikki qavatli haqiqiy mol go’shti bo’laklari, maxsus sous, salat, pishloq, tuzlangan bodiring, piyoz hamda kunjutli bulochka”. Umuman olganda bu huddi sizning og’zingiz to’la holatdagidek talaffuz qilingandek edi:” Ikki qavatli haqiqiy mol go’shti bo’laklari maxsus sous, salat, pishloq, tuzlangan bodiring, piyoz hamda kunjutli bulochka”.

Ushbu kuchli hususiyatning zaif tomoni qayerda? 70-yillarning boshida Burger King ana shu zaiflakka asoslangan o’z strategiyasi bilan chiqdi. Fikringizcha u qanday strategiya edi?
Korxonalar qo’llagan strategiyalarnini izohlang va afzallik va zarar tomonlarini sanab bering.