Foydalanilgan adabiyotlar
1. Balmer, J.M.T. and Greyser, S.A., (2006). “Corporate marketing: integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation”, European Journal of Marketing, Vol 40, No 7/8, pp 730-741
2. Daly, Aidan and Deirdre Moloney, (2004). “Managing Corporate Rebranding”, Irish Marketing Review, Vol 17, No 1-2, pp 30-36
3. de Chernatony, Leslie, (2001). “A model for strategically building brands”, Journal of Brand Management, Vol 9, No 1, pp 32-44
4. Ewing, M., Fowlds, D. and Shepherd, I., (1995). “Renaissance: a case study in brand revitalization and strategic realignment”, Journal of Product & Brand Management, Vol 4, No 3, pp 19-26
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