Reading Passage 1: "William Kamkwamba"

rebranding strategy
. The chain under-
took the rebranding exercise in a bid to go upmarket, and reposition itself as a ‘bridge 
to luxury’ store as opposed to its earlier image of a premium retailer. This would mean
raising the already high quality of its products, and 
targeting more affluent consumers
.
Answer: 
H customers with more money to spend
Explanation: 
to go upmarket = to offer goods and products intended for people who 
are quite rich;
 affluent = rich;
According to the first paragraph, the goal behind rebranding 
was to attract even richer 
customers
.
Q 15. The mid - 2000s saw an alteration in
Part of the passage:
According to analysts, in the mid-2000s Shopper’s Stop started to 
lose its market value as 
it failed to keep pace with changing customer preferences
. 
It faced competition from several retailers such as Globus, Westside and Lifestyle, who 
were catering to the same segment of customers
Answer: 
D the items that consumers tended to buy
Explanation: 
alteration = change;
 customer preferences= the things customers tend to buy;
In the question stem the word 
‘saw’ means ‘experienced’; we can also use this 
structure in Task 1 writing.
Q 16. In the mid-2000s young people were increasingly interested in buying.
Part of the passage:
 
Changing consumer behaviour and 
the 
growing demand from 
youngsters for trendy products
 made Shopper’s Stop consider the option of 
rebranding itself.