Reading Passage 1: "William Kamkwamba"


Q 19. The new tagline was intended to encourage consumers to buy


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Q 19. The new tagline was intended to encourage consumers to buy.
Part of the passage:
The tagline was also changed from ‘Shopping and Beyond’ to 
‘Start Something New’, 
which implied that customers should try out something
different
, and upgrade themselves according to the demands of the changing world.
Answer: 
E products that they hadn’t tried before
Explanation: 
Do not be discouraged if you see unfamiliar words. Do I need to know the 
word ‘tagline’ to answer the question? Of course, not! The answer is very easy to spot:
try out something different = products that they hadn’t tried before;
Day 5 Answer Keys
IEL
TS ZONE


149
Questions 20 – 22
Q 20. When Shopper’s Stop first opened it sold products for all the family.
Meaning: 
When Shopper’s Stop first opened, did it sell products for all the family?
Answer: No, THEREFORE
False
Part of the passage:
Shopper’s Stop was founded by K Raheja Corporation in October 
1991, with its first store in Mumbai. 
From selling men’s ready-to-wear clothing it soon
 
evolved into 
a complete family lifestyle store.
Explanation: 
They first specialized in men’s ready-to-wear clothing before becoming a 
complete family lifestyle store.
Q 21. Shopper’s Stop and Globus targeted similar sections of the market.
Meaning: 
Did these two stores target similar sections of the market (similar custom-
ers)?
Answer: Yes, THEREFORE
True

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