Republic of uzbekistan andijan machine-building institute fundamentals of business management


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A glimpse into real life 
Gina and Jerman were looking at a compact digital media player that had just come out in 
electronic stores. It had a super memory of 250GB that allowed the user to carry movies
pictures and music all in one small device. 
They stand in line, and the German says, "I don't know if it costs $400. You can get an old 
Madeleine for $150." Gina replied, "I know, but you can watch videos and movies on a 
widescreen in the new model." Jerman looked around and said, "Most of these devices will drop 
in price if you wait a few months. I don't know. I need it now." 
The German's decision is one we often face. You've seen a tip for a great new product, but you 
don't need and can't own it all. How do you decide which one to buy and how much to pay? 
Needs and Wants 
Difficult days are passing, you don't see the products and services you want to have. You see 
them in trade, grocery stores and schools. or if you need everything, how do you decide what 
to buy? 
The need is important 
You want many things, but do you really need them? Figuring out what you need and what you 
want is a key part of making good decisions. Wants are the necessities of life. Everyone needs 
food, water, clean air, clothing, and shelter. Other needs in today's economy are a good education, 
a good job, and security. Many people need transportation to go to school and work. Health Sick 
people need health care and medicine. 
Desires add quality to our lives. 
Desire adds comfort and pleasure to your life. You may believe that you can't live without brand 
name pants and then mobile technology, but you can and so do most people. A small house needs 
a closet, but people want a big house and a yard. Public transportation is available in many cities, 
but the expensive car of the latest model gave the driver a lucky look. It is not always easy to 
determine which service products are necessary and which ones are satisfying. It helps to determine 
whether it is necessary or not. Many things are bought because they are necessary. They make your 
life convenient and easier. 

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