Co-optation
Movements can also decline, if their organizations are highly
dependent on centralized authority or on charismatic leadership,
through co-optation. Co-optation occurs when movement lead-
ers come to associate with authorities or movement targets more
than with the social movement constituents. For example, a leader
could be asked to work for the organization that is the target of
a movement with offers of being able to change things from the
inside. Instead they themselves become integrated into the orga-
nization and take on its values, rather than the social movement’s
values. Leaders could also be paid off by authorities or target
groups who ask them to redirect their activities in exchange.
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