Research Topic: Consumers are more aware of ethical considerations nowadays. Research Question

Statement of the Problem
Specifically, this report aims to answer the following question:
Are people more conscious of ethical considerations in modern times?


Chapter 2
Methods and Materials
Discussed in this chapter are the research steps and procedures of two different studies. It includes the research design, the locale, the population and sample, the instrument, the data collection procedures, the statistical tools used, and the ethical considerations. 

The first study is about ethical considerations by researchers in Sydney. The survey was done by professors of Macquarie University in 2018. In this study, 84 students participated and they were given questionnaires to complete in order to learn more about the types of food they consume. The first study looked at whether people who eat natural foods are perceived as having better moral qualities than people who eat artificial foods. It also investigated whether consuming natural foods is linked to favorable health-related variables and demographic traits. The fundamental strategy was showing participants sets of food illustrations. These were made up of mixed sets as well as natural and unnatural settings. In order to obscure the study's goal, the last item was inserted. Participants were asked to assess the likely traits of persons who consume these things based on these items. There were two assessment strategies used. The first, which is always given first, employed an open-ended approach to test participants' ability to recognize moral traits in people who eat only natural foods on their own without any prompting. Rating scales were utilized in the second, more conventional strategy. To reflect the two groups mentioned above, the demographic items, and the distractor items, 25 rating scales were created. There were eight ratings for the moral subcategory. This was done to make sure the items chosen mirrored the participants' perceptions of what was and wasn't a natural food in Australia.

The second study, Macquarie University freshmen who were taking the course for credit participated. 2018 saw the completion of the survey by Macquarie University academics. 40 students took part in this study. Study 2 employed an experimental approach to ascertain if understanding concern-related conduct toward a target would be influenced by information about that target's natural or unnatural food consumption. The Trust Game was offered in numerous rounds to participants. We hypothesized that persons playing against a receiver who consumed natural foods would transmit more tokens during the course of the game because natural food consumers are seen as being more moral. On the other hand, if senders consider unconventional food eaters to be less moral, they should be cautious. In the last round of the experiment, these alleged moral qualities were evaluated. Participants were first asked to assess how they perceived the receiver to be. Second, after drawing participants' focus to the hypothetical receiver's purchasing, the identical judgments were repeated.