Research Topic: Consumers are more aware of ethical considerations nowadays. Research Question

Chapter 1
Introduction


Background of the Study
All purchasing activity is ethical in some way, requiring moral judgements (Burke, 1993), although most customers, preoccupied with daily problems, are unlikely to make moral considerations about each product and brand choice. Nonetheless, ethical consumption is part of a larger picture of consumption. As more ethical options enter consumers' consciousness, both positive (purchasing fairly traded or environmentally friendly items) and negative (boycotting or avoiding specific goods or organizations), understanding ethical choices becomes an essential subject for consumer research. It is important to remember that ethics began with philosophical studies and only grew in prominence through time until it became an independent field. Initially, ethics attempted to put boundaries on human beings, in the sense that each person must do what he or she must do morally (Vitell, 2015).
The improvement and educational groups definitely act in unethical approaches and deny the human beings of Uzbekistan.
From my perspective human being's consciousness of ethical considerations is different in every country.


Literature Review
Every purchasing behavior involves moral judgements in some way, but because most customers are under pressure to deal with everyday issues, it is doubtful that they are choosing products and brands based on moral considerations. Nevertheless, a larger picture of consumption includes ethical consumption. Understanding ethical choices becomes a key area of attention for consumer research as more ethical options, both positive and negative, such as purchasing fairly traded or environmentally friendly items, enter consumers' consciousness. 
Inspired by the consumer movement of the 1970s, studies are of interest to "consumers who consider the impact of their personal consumption on society, or who use their purchasing power to make a difference in society." (Webster 1975). In the workplace, 'ethical purchasing' is defined as 'the expression of an individual's moral judgments in purchasing behavior' (Smith 1990: 178).
Establishing moral standards of conduct for both customers and businesses is necessary in the quest for a more fair relationship between the two. According to the study of Lo et al (2020), the notion of customer vulnerability is no longer the same. The customer is more well-informed and has a wider range of options for self-defense. Additionally, the burden of evidence is almost immediately shifted in the consumer's favor. However, the research by Vitell et al. (2016) supported the preservation of the concept of vulnerability by pointing out that it is based on the notion that the consumer can only presume that a product is safe, appropriate.Although the code can be modified, it must adhere to this fundamental premise in order to safeguard consumers.
 The purpose of the research was to define the terms for ethical consumption and evaluate the variables that affect the adoption of this behavior. Lastly, to draw attention to tactics that may be used to advance ethical consumption in the marketplace. A questionnaire was used to collect the study's data, which was then analyzed using descriptive statistics. The industrialized nations are well informed on the value of ethical consumerism, which is possibly the key factor for the increased prominence of ethical consumerism in these nations.