Inducing Productive Failure / Increasing
Resilience: Design thinking encourages participants
to see constraints as opportunities. As such, design
thinking can create resilience in the face of failure
and uncertainty (Micheli, Wilner, Bhatti, Mura, &
Beverland, 2018). As Leverenz (2014) stated: “We must
find a way to turn students’ fear of failure into excitement
at the chance to experiment” (Leverenz, 2014, p. 9). In
the process of working out a solution design thinking
allows for many trials and many errors: “Failures are
prized as highly valuable resources: If only embraced
and analyzed with an open mind, failures are expected
to aid learning, ultimately in the service of even greater
creative achievements” (von Thienen, Meinel, &
Corazza, 2017, p. 5). Core mottos of design thinking
such as fail fast, fail early, favor action over inaction
and embrace experimentation reflect the emphasis on
learning through trial-and-error (von Thienen et al.,
2014). Participants are encouraged to embrace failures,
to learn from them and iterate based on the results. This
translates into the habit of giving up ideas and readily
changing approaches rather than defending the initial
or existing structure when, for example, users give
negative feedback (von Thienen, Meinel, & Corazza,
2017). Participants in design thinking activities acquire
transferable skills in dealing with uncertainty (Badwan,
Bothara, Latijnhouwers, Smithies, & Sandars, 2018).
Producing Surprising and Delightful Solutions:
According to Elsbach and Stigliani (2018) the use of
design thinking tools can result in emotional responses
of surprise and delight. Stakeholders are excited about
design thinking because its results significantly differ
from expected solutions: “Design is what it is because it
surprises us; and good designs surprise us by their ingenuity
and their handling of contingencies” (Louridas, 1999, p.
534). Goldman, Kabayadondo, Royalty, Carroll, and Roth,
(2014) described this as “the resolution of conflict between a
sticky problem and an elegant solution”, as team members
negotiate what is known and unknown, what end-users
say and what they really mean, and what does and doesn’t
work for users (Goldman et al., 2014, p. 33).
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