3.1.3 Valuation
The objective of the market valuation system was to develop a valuation model that would incorporate key
performance and net worth data from different data sources into a comprehensive report calculating current market
value estimates. In addition, the model impounded data from a 5-year proforma statement of cash flows, which also
had to be developed and integrated into the market valuation model by the student group. The students had to study
a variety of business valuations models, determine the strengths and weakness of each assumption, present findings
to management, and adapt the developed model based on management feedback.
The Review of Business Information Systems Volume 7, Number 4
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