Sample B2B versus B2C

Task 3. Find synonyms and antonyms.

1. result	a. customer	6. simple	f. blame
2. to require	b. deal	7. buying	g. short-term
3. discount	c. outcome	8. entire	h. selling
4. transaction	d. reduction	9. long-term	i. partial
5. consumer	e. to involve	10. recognition	j. complicated

Task 4. Match the correct definitions.

1. marketing	a. a plan of action designed to achieve a long-term or overall aim
2. advertising	b. a person or business that sells goods to the public in relatively small quantities for use or consumption rather than for resale
3. transaction	c. an agent who supplies goods to retailers
4. strategy	d. assured reliance on the character, ability, strength, or truth of someone or something
5. discount	e. a person who buys goods or services from a shop or business
6. retailer	f. the action of recognizing
7. distributor	g. an instance of buying or selling something
8. trust	h. the action or business of promoting and selling products or services, including market research and advertising
9.recognition	i. deduct an amount from (the usual price of something)
10. customer	j. the action of calling something to the attention of the public especially by paid announcements

1. Make 5 true false sentences

2. Fill in the blanks
3. Synonyms and antonyms
4. Definitions

Bill Gates

Bill Gates was born in Seattle, Washington. He has accomplished a lot in the business world, but his rise to fame came when he developed Microsoft. He co-founded the company in 1975 with business partner and childhood friend, Paul Allen. Microsoft became the world’s largest computer software company.
Bill Gates was chairman of the company and Chief Executive Officer (CEO). He stepped down from his CEO position in January 2000, but continued as chairman and chief software architect.
In February 2014 he stepped down as chairman of Microsoft and put more effort into a charity founded by him and his wife, The Bill and Melinda Gates Foundation. He also takes time to focus on climate change, global health and development, and education.