Samsung company

II. In the article
1.Strengths
2.Weaknesses
3.Opportunites
4.Threats
SWOT analysis of Samsung in detail
Strength:
The Samsung SWOT analysis displays the strength that is helpful in terms of the company's growth.

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  The brand has got hold in the marketplace of smartphones. For many years, Samsung is dominating the market. As per Gartner, Samsung occupies a market share of 18.5% where, on the other hand, the market share of Apple is 13.7%.
  
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  Samsung qualifies innovative and fantastic research and development. It has many products in such a competitive ground and has gained a competitive position in their innovative skills. It leads the brand to win many awards; for instance, in 2018, Samsung received 36 CES awards.
  
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  The innovative appliances are ecologically friendly. It has enhanced the reputation of the brand. According to the EPA's 2016 Green Power Partner List, Samsung has ranked in 9th position.
  
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  The company has a stronghold in the Asian Markets, specifically in India and China. The two countries' market places have led to substantial growth, which is advantageous for the company.
  

Weakness:

Unlike other companies, this brand also fetches several weaknesses, along with its strengths. With the help of analysis, one can quickly identify the weaknesses and flaws, and later on, omits the hindrance.

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  Both Apple and Samsung had a sale of 70.8% from the USA market, but Samsung is a firm heavily dependent on the American market, which is an obstacle. It is so because once this market faces any recession, Samsung's sale would have a setback. On the other hand, one should also not forget that Samsung's Asian market presence is also not very good.
  
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  Since 2017, Samsung has experienced a decline in sales of the smartphone.
  
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  Even the brand has delivered some damaged products, which has decreased the confidence of the consumers.
  
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  The company reputation has also experienced many controversial scenarios. For example, in 2015, the firm president went behind bars as he got accused of bribing the government of South Korea for possible merger facilitation. Even though the imprisonment was for just a year, it damaged the firm's reputation so massively that Samsung didn't get a good foothold in the South Korean market until the year 2018
  

. Opportunities:

Samsung also identifies a few opportunities to expand the business.

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  Samsung has introduced the latest air conditioning products, which is known as the 'Triple Protection Proposition' it can give them a favorable advantage in this competitive market.
  
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  The brand needs to capture the Asian and European markets through diversification. Along with diversification, another thing that will help the firm grows its acquisition, especially in the Asian and European markets.
  
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  The brand has come up with new-age innovation and innovative products such as foldable phones, allowing the organization to grow in this stiff competitive market.
  
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  Moreover, the brand equipped a network capacity of 5G and 6G. It again can allow the firm to grow.
  

Threats:

The company has also faced numerous threats and is still facing them. It is essential to identify them to develop a strategy that will help in the firm’s overall growth and development. Hence, the risks associated with the firm are the following:

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  The brand has undergone a patent infringement controversies.
  
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  The competition has increased incessantly from other renowned companies like Apple, Xiaomi, or Huawei.
  
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  Even the brand faces legal and regulatory threats as well. Since law differs from place to place, the company face hindrance in terms of regulations while operating.
  
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  Samsung has counterfeited other brands on the phone. Samsung Galaxy S7 Edge is one of the counterfeited smartphone models.