Should You Become an Entrepreneur?

Public Relations

• Chapter 6

• Slide

• public relations
• the act of establishing a positive relationship with customers and the general public

sponsoring a sports team

• Chapter 6

• Slide

• sponsoring a sports team
• donating to local charities
• supporting work-based programs at local educational institutions
• supporting Big Brothers or Big Sisters
• organizing community programs

• Ways to support your community include:

Self-Promotion

• Chapter 6

• Slide

• Self-promotion is a way to keep the name of your business visible and in the forefront of people’s minds.
• Self-promotion methods include the distribution of goods with your company’s identifying information on it.
• t-shirts
• office supplies

• Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

• Poll: What are the advantages and disadvantage...

• Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

• Poll: What's one thing a business can do to im...

Lesson 6.3 Selling and Promoting

• Chapter 6

• Slide

• Goals
• Explain the role of selling in a business.
• Determine how to meet customer needs and wants.
• Discuss other types of promotional activities.
• Evaluate the effectiveness of promotional categories.

Vocabulary

• Chapter 6

• Slide

• personal selling
• rational buying decisions
• emotional buying decisions
• sales promotion
• rebate
• telemarketing
• visual marketing