Shovak O. I. Fundamentals of the Theory of Speech Communication


There are several parameters that may be perceived differently by people of different cultures.These may include


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ОТМК методичка (4 курс)

There are several parameters that may be perceived differently by people of different cultures.These may include:

  • Perception of Timer, in some countries like China and Japan, punctuality is considered important and being late would be considered as an insult. However, in countries such as those of South America and the Middle East, being on time does not carry the same sense of urgency.

  • Perception of Space: the concept of "personal space" also varies from country to country. In certain countries it is considered respectful to maintain a distance while interacting. However, in other countries, this is not so important.

  • Non-verbal Communication: cultures may be either low-context or high- context: low-context cultures rely more on content rather than on context. They give value to the written word rather than oral statements. High-context cultures infer information from message context, rather than from content.

They rely heavily on nonverbal signs and prefer indirectness, politeness and ambiguity.
Self-check test

  1. Describe basic communication styles.

  2. What are typical features of communication styles singled out by Christopher L. Heffner?

  3. What are 4 different personality types identified by Christopher L. Heffner?

  4. What is functional style?

  5. Describe each of the functional styles.

  6. What is rhetoric?

  7. Point to the connection between rhetoric and communication.

  8. What is cross-cultural communication?

  9. What parameters are perceived differently by people of different cultures?

Recommended Readings

  1. Booth W. The Rhetoric of RHETORIC: The Quest for Effective Communication (Blackwell Manifestos). - Wiley-Blackwell; 1 edition, 2004.- 224 p.

  2. Bryant D. The Rhetorical Idiom: Essays in Rhetoric, Oratory, Language and Drama (Presented to Herbert August Wichelns with a reprinting of his "Literary Criticism of Oratory"). - Cornell University Press.- First Printing edition, 1958. -334 p.


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