Socio-economic foundations of marketing

Ministry of Higher and Secondary Special Education of the Republic of Uzbekistan
Fergana Polytechnic Institute
Faculty of Management in Production
Department of Economics
Student of Group EL 55-21
S
amandar Abdukodirov's
from
Business Law

Fregana-2022

SOCIO-ECONOMIC FOUNDATIONS OF MARKETING
Plan:

1. 
   Why marketing is important in Socio economy
   
2. 
   The evulsion of marketing
   
3. 
   The main categories of marketing
   
4. 
   The main stages of the emergence and development of marketing.
   

Why marketing is important in Socio economy

concept of marketing and its essence. Marketing is an effective tool and basis of entrepreneurship in decision-making and development of entrepreneurial activity, and it is of great importance in the management system of entrepreneurial activity, its externalization, planning and control. John Harvey Jones, chairman of the board of the "Ay-si-ay" concern, describes the role of marketing in entrepreneurship and says, "Marketing is the main factor of entrepreneurship. It's not just fuel, it's the ship's command.“
The content and terminology of marketing are updated, but they are connected with the process of exchange, the emergence of product-good relations, the development of sales forms and the interaction of consumers with goods and services.
The origination of marketing concerns to…
The emergence of marketing elements dates back to the middle of the 17th century. Until this period, various forms of natural exchange of goods appeared, and later the development of the first elements of marketing activities, namely advertising, price, sales, etc. was observed.
Marketing is not only a philosophy, a way of thinking and a direction of economic thinking, but also a practical activity for some firms, companies, networks and the entire economy. There are many types of definition of marketing in the economic literature of the USA and other foreign countries. The most widespread definition of marketing is given by the American Marketing Association, which is as follows: "Marketing is the process by which an idea is planned and implemented, externalized, priced, the movement and sale of ideas, goods and services, and the goals of certain individuals and organizations are met through exchange.
The evulsion of marketing
Since 1902, marketing science has been introduced at the universities of Michigan, California and Illinois in the USA, and lectures on these problems have been held. Later, marketing associations found external. Since 1948, marketing began to be seen as the implementation of various types of economic activities directed from the producer to the final consumer. The concept of marketing is related to any activities of the market sector. Therefore, the translation and origin of the word marketing is given (inc. Market means market, active, activity, movement).Marketing is not only a philosophy, a way of thinking and a direction of economic thinking, but also a practical activity for some firms, companies, networks and the entire economy. There are many types of definition of marketing in the economic literature of the USA and other foreign countries. The most widespread definition of marketing is given by the American Marketing Association, which is as follows: "Marketing is the process by which an idea is planned and implemented, externalized, priced, the movement and sale of ideas, goods and services, and the goals of certain individuals and organizations are met through exchange.
The main categories of marketing
Marketing is defined differently by scientists. I.K. Belyaevsky said: "Marketing is a system of studying and regulating the market." Jean-Jacques Lambin defines marketing as follows: "Marketing is a social process aimed at satisfying the wants and needs of organizations and people by providing free competitive exchange of goods and services", "Marketing is simultaneously is a business philosophy and an active process. From these definitions, it can be said that marketing is the study of the market, influencing consumers through it. The interaction of supply and demand is the process of continuous satisfaction of the needs of individuals or groups. This process, in turn, is based on the interaction of such socio-economic categories, that is, their need, need (desire), demand, purchase (exchange, transaction) and consumption (use) of specific goods and services. enters. These concepts make it possible to determine the concept of marketing, its essence. Neediness is a feeling that a person lacks something. A need is an individual's need for a special form depending on the cultural level of the individual. Demand is a need with purchasing power. Demand is divided into existing, potential and desired demand. A product is anything that can satisfy a need or need and is offered to the market for the purpose of attracting, buying, using or consuming.
In general, we can define marketing as follows:
Marketing is a type of human activity aimed at satisfying needs and wants through exchange. One of the main reasons for the emergence of marketing is the increase in the volume of production, the emergence of new industries, the increase in the types of goods, and the emergence of the problem of product sales among entrepreneurs. It is necessary to indicate the following from the main areas of comprehensive market research based on marketing:* demand study;* determination of market composition;* study of the product;* research of competitive conditions;* analysis of sales forms and methods. Marketing is a way of working of enterprises in the market, a market methodology, methods, tools, procedures for studying consumers and their needs, creating goods suitable for them, setting prices, delivering goods, presenting, selling, and organizing services. -is a set of rules. All this serves the first main goal of mutual coordination of supply and demand.
The main stages of the emergence and development of marketing.
Externalization of the main elements of marketing - market research and analysis, the principle of price structure; service policy - (1809-1884) associated with the name of Cyrus McCormack. Since 1902, subjects on marketing problems ("Product marketing", "Marketing methods", etc.) have been introduced and lectures have been held at the universities of the USA (Michigan, California, Illinois).
In 1926, the National Association of Marketing and Advertising was founded in the USA, later the American Marketing Society was founded on its basis, and this society was renamed the American Marketing Association in 1973. A little later, such associations and organizations appeared in Western European countries and Japan. International marketing organizations - the European Society for Marketing and Social Research, the International Marketing Federation, the European Academy and the like have emerged.
Concept of social ethical marketing –
this concept considers that the task of the enterprise is to study and analyze the demands of individual individuals and effectively satisfy these demands, while at the same time maintaining and strengthening the integrity of society as a whole. The concept of socio-ethical marketing compared to the market concept of management has come to the fore because of growing environmental problems, lack of natural resources, global inflation, and the strange situation of social service sectors. Initially, the activities of firms in market relations were mainly focused on profit. Later, they realized the strategic importance of meeting customer needs, and as a result, the concept of market marketing was born. Today, they start to think about the interests of the society before doing any important work. Socio-ethical marketing requires market participants to look at three factors in relation to each other within the framework of marketing policy, these factors are company profit, customer needs and the interests of society.
The interactive concept of marketing. The main idea of the interactive concept of marketing is based on the relationship (communication) between buyers and other participants of the sales process. Marketing interaction increases the importance of effective communication and personal communication. Communication marketing sees communication in its broadest sense as a profitable interaction between a company and its partners.
Composition of marketing elements and concept of marketing-mix.
In order to achieve the goal set in the marketing system, marketing tools, that is, a set of marketing methods and methods, are necessary to influence customers and other subjects. Marketing mix and marketing complex are among such tools. Borden, professor of Harvard Business School, was the first to introduce them to marketing theory in 1964. In the marketer training system, the marketing complex is called 4 "P" and this model was proposed by McCarthy in 1960. Four main elements of marketing are distinguished in this model: product, price, place, promotion.
In 1968, F. Kotler added public relations and politics to the marketing mix elements and expanded the previous 4 "P" to 6 "P".