Speaking Killer sam ielts

1. What makes an advertisement effective? 
Answer:
There are a number of facts that makes an advertisement 
effective. To begin with, the advertisement on a particular product has 
to be absolutely relevant and specific on its message while also 
describing at the same time what exactly set the product apart from 
others in terms of its benefits. Besides, for an advertisement to be 
effective, the language or the wording has to be unique to the target 
audience, based on their age, gender, race, culture, religion and 
geographic location. Finally, the advertisement should include a clear 
“call for action” such as asking to buy the product or contact. 
2. What is the purpose of advertising? 
Answer:
For a given market segment, there are six main purposes of 
an advertisement, which include informing the consumers about a 
certain product and convince customers, changing the belief about a 
certain brand, enhance the image of the company, point out and create 
a need for products or services, generating new direct sales and 
announce new products and programs. Some advertisements may also 

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want to demonstrate new uses for established products and send a 
reminder to use an existing product. 
3. How have advertisements changed since you were a child? 
Answer:
Advertisements have changed significantly over the years 
since I was a child. For a starter, when I was a child, if I remember 
correctly, there were only radio, TV and print media to show us the 
advertisements, but today there are computers, smartphones, Facebook, 
Twitter and Instagram also on which advertisements are being displayed 
continuously. We can also see billboards, neon signs, and other vibrant 
and visually captivating printed designs, that are placed at strategic 
locations with high volumes of human traffic, which were not seen when 
I was a child.