Statistical, Ecosystems and Competitiveness Analysis of the Media and Content Industries: The Newspaper Publishing Industry

The Newspaper Publishing Industry 
15
 
List of figures 
Figure 1 
Actors in the news sector. ................................................................................... ...........................21 
Figure 2 
Share of EU Member States in the total value added of the publishing of newspapers in 2007 ......30 
Figure 3 
Share of six largest EU Member States in the total value added of the publishing of
newspapers in 2007 and national growth 1995-2007........................................... ...........................30 
Figure 4 
Six largest EU Member States in terms of share in total EU value added in 
newspaper publishing, period 1995-2007 ........................................................... ...........................31 
Figure 5 
Estimated newspaper market decline in European countries (circulation), 2007-2008 ........32 
Figure 6 
Total average circulation paid-for dailies (in millions) 2005-2009 top 10 EU countries ....................33 
Figure 7 
Circulation in % in largest EU publishing markets, China, India, Japan and US
in three time periods ............................................................................................ ...........................34 
Figure 8 
Newspaper advertising expenditure and share of the advertising market ........... ...........................36 
Figure 9 
Developments in advertising expenditures .......................................................... ...........................37 
Figure 10 
Paid-for and free dailies advertisement revenues (2005-2009) ........................... ...........................37 
Figure 11 
Decline in daily newspaper reach between 2005 and 2008 in per cent
(all adults who claim to have read a newspaper the day before) ........................ ...........................41 
Figure 12 
News consumption sources US (2001-2010) ...................................................... ...........................42 
Figure 13 
Total average circulation free dailies 92005-2009) ............................................. ...........................46 
Figure 14 
Online functionalisities on news websites ........................................................... ...........................48 
Figure 15 
Online offering on news sites .............................................................................. ..........................49 
Figure 16 
News websites use of social media aspects on their websites ........................... ...........................50 
Figure 17 
Traditional value chain newspaper industry ........................................................ ...........................53 
Figure 18 
News value web (based on OECD, 2010)............................................................ ...........................54 
Figure 19 
Media preference when gathering news and background information (based on a survey in Canada, 
France, Germany, the Netherlands, Switzerland, the United Kingdom and the United States in 
2009) ................................................................................................................... ...........................60 
Figure 20 
Top news websites .............................................................................................. ...........................61 
Figure 21 
Time spent versus ad spending share ................................................................ ...........................64 
Figure 22 
Newspaper publishing market in 2009, in billion USD and percentages ............. ...........................71 
Figure 23 
Circulation top 100 paid-for dailies ...................................................................... ...........................72 
Figure 24 
Total average circulation paid-for dailies (in millions) 2005-2009 China, Inda, Japan, the US and 
EU27 ................................................................................................................... ...........................72 
Figure 25 
Development of circulation 1996-2009................................................................. ...........................73 
Figure 26 
Daily newspapers US, total number and circulation 1940-2007 .......................... ...........................74 
Figure 27 
Percentage unique visitors top 100 newspaper websites .................................... ...........................76 
Figure 28 
Trade balance in the EU27 publishing sub-sectors between 1995 and 2007....... ...........................77

---

---