Statistical, Ecosystems and Competitiveness Analysis of the Media and Content Industries: The Newspaper Publishing Industry


Conclusions......................................................................................................................... 87


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6. Conclusions......................................................................................................................... 87 
6.1 
Strength and weaknesses of current European market........................................................ 87 
6.2 Opportunities and threats...................................................................................................... 89 
Appendices 
A References........................................................................................................................... 95 

Company case study: Sanoma........................................................................................ 103 

Company case study: The Huffington Post ................................................................... 115 
D Company 
database ........................................................................................................... 118 


Statistical, Ecosystems and Competitiveness Analysis of the Media and Content Industries 
14
 
List of tables 
Table 1 
Major publishing companies in EU ....................................................................... ...........................25 
Table 2 
Number of employees and annual average growth rate for
the EU27 newspaper publishing industry ............................................................. ...........................27 
Table 3 
Number of firms, annual average growth rate, average firm size and growth in firm size for
the EU27 newspaper publishing industry 2007 .................................................... ...........................27 
Table 4 
Employment, average annual growth, rate in publishing of newspapers, 1995-2007 ......................28 
Table 5 
Value added and annual average growth rate for publishing of newspapers in the EU27 ...............29 
Table 6 
Average annual growth rate in value added for the overall economy and newspaper publishing, 
1995-2007............................................................................................................ ...........................29 
Table 7 
Share of total worldwide ad spend by medium 2006-2010 (%) ............................ ...........................38 
Table 8 
Advertising and circulation in global newspaper publishing market ..................... ...........................38 
Table 9 
Average time spent reading newspapers in minutes Europe and share of non-readers
on an average day N = 32.765 (2004/2005) (Elvestad & Blekesaune, 2008) ...... ...........................40 
Table 10 
Time spent on newspaper reading ....................................................................... ...........................40 
Table 11 
Top 20 free dailies .............................................................................................. ...........................46 
Table 12 
Global revenues from print and digital advertising, 2005-2009 ........................... ...........................62 
Table 13 
Number of employees in news publishing industry in China, India, Japan and the USA .................75 
Table 14 
Trade balance and annual average growth rate for the EU27 MCI industry......... ...........................76 
Table 15 
External trade in newspapers, journals and periodicals for each EU country, 2006 (EUR 1000s). 
Trade can include press printed outside the country of origin .............................. ...........................78 
Table 16 
Import and export of newspapers and magazines in Japan (in billion Yen), 2005 ...........................79 
Table 17 
Strengths and weaknesses of EU newspaper publishing sector.......................... ...........................89 
Table 18 
Opportunities and threats for EU newspaper publishing sector ........................... ...........................92 



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