The Newspaper Publishing Industry
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activities, the figures
provide a partial picture; they express all economic activities of
companies whose main activity is the publishing of print newspapers,
including their online
and other (media) activities. It excludes online only news providers or news(paper) activities
in companies whose main activity is something else.
Secondly these data are complemented with data on developments in circulation (0), sales (0)
and advertising revenue (0). These are figures used by the industry as indicators of their
economic health. The figures presented span a different and in some cases more recent period
(mostly between 2005 and 2009) than those presented
in the previous section, so they can not
be directly compared to the more general economic statistics. The figures seem to show
similar long term patterns though.
Thirdly some trends in news consumption are discussed (0). Fourthly
a number of new news
products, developed by newspaper publishers to innovate, to reach new audiences and to
counter
increasing competition, are discussed (0).
2.3.1
Developments in number of firms, employees and value added
Table 2 and Table 3 show the developments
in the number of employees, the number of firms
and their average annual growth rate between 1995 and 2007. Table 3 also shows the average
firm size in 2007.
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