- On leaving Apple, Jobs founded NeXT computers. This was naever particularly successful, failing to gain mass sales. However, in the 1990s, NeXT software was used as a framework in WebObjects used in Apple Store and iTunes store. In 1996, Apple bought NeXT for $429 million.
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- Much more successful was Job’s foray into Pixar – a computer graphic film production company. Disney contracted Pixar to create films such as Toy Story, A Bug’s Life and Finding Nemo. These animation movies were highly successful and profitable – giving Jobs
- On leaving Apple, Jobs founded NeXT computers. This was never particularly successful, failing to gain mass sales. aa framework in WebObjects used in Apple Store and iTunes store. In 1996, Apple bought NeXT for $429 million.
- Much more successful was Job’s foray into Pixar – a computer graphic film production company. Disney contracted Pixar to create films such as Toy Story, A Bug’s Life and Finding Nemo. These animation movies were highly successful and profitable – giving Jobs
- In 2007, Apple successfully entered the mobile phone market, with the iPhone. This used features of the iPod to offer a multi-functional and touchscreen device to become one of the best-selling electronic products. In 2010, he introduced the iPad – a revolutionary new style of tablet computers.
- The design philosophy of Steve Jobs was to start with a fresh slate and imagine a new product that people would want to use. This contrasted with the alternative approach of trying to adapt current models to consumer feedback and focus groups. Job’s explains his philosophy of innovative design.
- “My job is not to be easy on people. My jobs is to take these great people we have and to push them and make them even better.” – All About Steve Jobs
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