Strategic marketing and business performance: a study in three European ‘engineering countries’

Document Outline

• Strategic marketing and business performance: A study in three European ‘engineering countries’
  • Introduction
  • Theoretical background
  • Conceptual model and hypotheses
    • Market orientation
    • Innovation orientation
    • Marketing capabilities
    • Sustainable competitive advantage
    • Business performance
    • Contextual moderation
  • Methodology
  • Analysis and results
  • Discussion and conclusions
    • Theoretical implications
    • Managerial implications
    • Limitations and avenues for further research
  • Acknowledgements
  • References