6
A
variety of services
HIGH-QUALITY PRODUCTS AND BEAUTIFUL
SCENERY HAVE A PRICE
The public’s demands for quality and safety with regard to food are high. Many consumers
want to know exactly what is on their dinner-plate and how their food has been produced.
But that’s not all. The people also appreciate being able to spend
their free time in a well
cared for and varied landscape. And furthermore, the diverse landscape also attracts fo-
reign tourists to Switzerland.
Swiss farmers produce good quality food. General appreciation for the important role
the farmer plays in maintaining the quality of farmland is also increasing.
If agricultural land
were not used the landscape would be very different. Food production and care of the
landscape are a good combination, but with the high level of prices in Switzerland they
do not come free. Fair prices for producers and direct payments for
maintaining the land-
scape are necessary if farmers are to be able to fulfil the task allotted to them.
Main photo on the left: Mowing mountain
meadows is an important part of main-
taining the landscape.
Bottom: Dairy farming is the most important
branch of Swiss agriculture.
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