P
Q
d
D
P
O
R
QR
S
1
2
3
P
P
P
Q
d
D
Figure 1.2
In figure 1.2 dd and DD represent the demand curves. The
demand curve dd is based on the assumption that when one seller
changes his price, the other sellers do not change their prices and
keep their prices unaffected. The demand curve DD is drawn on
the assumption that when one seller changes his price, the other
sellers also change their prices in the same direction. The demand
curves dd and DD intersect at point P. Hence, the demand curve
is dPD which has a kink at the point P. Suppose, if the price is
reduced from OP
1
to OP
2
, then the other sellers also reduce the
price, the quantity sold by this seller will increase by QR. But if the
other sellers do not reduce prices the quantity sold will increase by
QS. Similarly, when the price is increased from OP
1
to OP
3
the
quantity demanded is reduced by PQ' (if other sellers do not
increase their prices) and the quantity demanded will be reduced
to PR' (if other sellers also increase their prices). Since it is
assumed that price decrease by a firm will be matched by a price
reduction by the competitors but an increase in the price is not
matched by the competitors, the relevant demand curve is dPD,
which has a kink at P. The upper section of the kinked demand
curve has higher price elasticity than the lower part.
The position of the curve is determined by the location of
OP
1
, the price at which the oligopolist sells his product. Thus, the
price OP
1
is given data and it is not determined in the model.
If the demand curve is kinked, the implication of kink in the
demand curve faced by the seller in the market can be explained
with the help of the following figure 1.3.
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