the market where these firms are the buyers and not sellers (e.g. a
factor market).
Oligopoly is interdependence between firms:
The
important
characteristic
of
an
oligopoly
is
interdependence between firms. This
means that each firm must
take into account the likely reactions of other firms in the market
when making pricing and investment decisions.
This creates
uncertainty in such markets - which economists seek to model
through the use of game theory.
Oligopolies do not compete on prices:
Oligopolies do not compete on prices.
Price wars tend to
lead to lower profits, leaving a little change to market shares.
However, Oligopolies firms tend to
charge reasonably premium
prices but they compete through advertising and other promotional
means. Existing companies are safe from new companies entering
the market because barriers to entry to the market are high. For
example, if products are heavily promoted and producers have a
number
of existing successful brands, it will be very costly and
difficult for new firms to establish
their own new brand in an
oligopoly market.
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